Fractional Support

Evaluate → Build → Flow

Three phases. One framework. Multiple entry points.

Evaluate

  • Best for:
    Brands new to wholesale or with limited experience in the CPG industry.

    Description:
    A highly educational, early-stage evaluation of your wholesale setup, sales tracking, sales assets, and internal processes.

    Five Key Areas covered:

    • Retail readiness

    • Foundational retail operations

    • Retail activation

    • Organization & tracking

    • Current distribution and goals

    What you get:

    • Clear, actionable feedback

    • Practical guidance and insights on what to expect and your recommended next steps

    • An educational experience to understand the fundamentals of CPG wholesale and retail

    Outcome:
    Clarity and direction — so you know exactly where to focus next.

Build

  • Your plug-and-play toolkit for retail growth.

    Ready-to-use templates and tools designed to keep you organized, operate with confidence, and save you from building from scratch.

    Choose what fits your needs:
    Pick the resources that make the most impact for your brand. Book a discovery call to explore everything available.

‍ ‍

Flow

  • Best for:
    Early-stage brands seeking clarity and guidance on retail strategy without hands-on execution.

    Description:
    Strategic advisory support for founders navigating wholesale and retail decisions. Providing guidance to make informed choices and plan next steps confidently.

    What’s included:

    • 60-minute biweekly check-in

    • Email support

    • High-level guidance on retail strategy and recommended next steps

    Outcome:
    Confident decision-making and clear direction for your brand’s retail growth.

  • Best for:
    Brands looking to strengthen retail presence and gain actionable field insights across key locations within the Greater Vancouver area. Clients select which banners they would like covered from the curated store list. 

    Description:
    Hands-on field coverage across a defined retail footprint (~30 locations), focused on brand awareness, performance feedback, promotional communication, and reorder support.

    What’s included:

    • Retail store visits (1x per location per billing cycle)

    • 60-minute monthly check-in

    • Ongoing email support

    • Store-level communication and banner-level observations

    • Guidance on in-store execution strategy

    • Optional enhancement available for more store-specific data and insights

    Outcome:
    Stronger retail presence and actionable insights from the field — helping your brand optimize in-store performance and execute promotions effectively.

  • Best for:
    Brands actively expanding wholesale who need dedicated support across select small chains, key accounts, and e-commerce accounts in Western Canada.

    Description:
    Ongoing account management and sell-in support to help your brand grow in wholesale.

    What’s included:

    • Hands-on support with direct communication with buyers, listing execution, and promotional planning

    • Bi-weekly 60-minute check-in

    • Ongoing email support

    • Retail sell-in and account management

    • Guidance on retailer strategy

    Outcome:
    Focused, reliable account management that keeps your wholesale growth on track and ensures your brand executes retail opportunities effectively.

    How It Works

    1. Select Accounts – Fill out this simple form to indicate which accounts you’d like support with.

    2. Receive a Quote – I’ll put together a quote for your review.

    3. Get Started – Begin with a Readiness Assessment!

    4. Officially FLOW!

Smiling woman in casual clothes throwing money or paper bills in the air against a plain white wall.

Flow: What To Expect

  • Clear recommendations, actionable next steps, and support tailored to your needs, from advisory to hands-on execution.

  • Align on priorities and stay connected every step of the way.

  • All work is organized in shared, real-time documents for full visibility.

  • Gain clarity, feel supported, and grow your distribution strategically.