Finding My Flow
Natural Flow Co. was born from a shift in how I wanted to work and live.
After two years back in the fast-paced startup world, I realized I was trying to do everything at once—while raising twin boys. I cared deeply about my work, but I wasn’t showing up as my best self at home.
I noticed the same pattern across the CPG space: founders and small teams stretching beyond what’s sustainable just to keep up.
Natural Flow Co. exists to change that.
We provide fractional support and project-based solutions that fill critical gaps, support execution, and keep teams focused—without burning out. Because retail growth doesn’t happen when you’re running on empty. It happens when you’re in your Natural Flow.
Career Snapshot
My career spans fashion retail and natural CPG, combining hands-on retail experience with a systems-focused, results-driven mindset. I’ve supported merchandising, team leadership, and brand and account management — always focused on driving growth and improving workflows.
I began my career in the field with SmartSweets, moved into key account management, and later supported 30+ brands at Hive Naturals (now Hive Retail Solutions). Most recently, I led retail launch support at Magic Scoop Nutrition, managing accounts, vendor relationships, trade shows, and internal operations.
This experience shapes how I work today: practical, organized, and grounded in what actually works in retail.
We partner with early-stage natural food, beverage, and wellness brands by providing the structure, systems, and support they need to grow successfully.
FLOW (n.)
flō
The state between ambitious action and personal wellbeing — aligning work, life, and energy; and creating room to show up fully, both professionally and personally.
