Retail Strategy. Field Systems. Rep Development.

Helping emerging CPG brands build and strengthen retail execution

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Ways to Flow Together

Not ready for a field rep?

Retail Advisory

Helping founders navigate early wholesale decisions.

Have a part-time rep in the field?

Field Advisory

Coaching & guidance to help develop & direct your field rep.

Ready to build structure in your field execution?

Field Flow Program

Hands-on onboarding & implementation of field systems, in-store execution processes, and reporting structures that create visibility & consistency across your field team.

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LET'S CHAT

Additional support options available.

— The Problem

  • You’re bringing field execution in-house, but don’t have a clear onboarding or training structure.

  • Field activity lacks consistency and direction.

  • Opportunities are being missed in-store.

  • There isn’t a clear system for tracking or reporting.

  • Your team lacks visibility into what’s possible at retail and where to focus.

— The Solution

  • Structured onboarding, training, and accountability for your field rep.

  • Clear in-store execution standards for your team.

  • Retail-specific guidance to identify and act on growth opportunities.

  • Simple reporting and visibility systems for leadership.

  • Experienced field guidance to set priorities and focus in-market.

Simple systems.
Clear expectations. Better execution.

Built in tools your team already uses.

A young woman with brown hair in a gray cardigan over a white shirt and ripped jeans smiling while tossing small packages into the air in front of a plain white background.
MEET LINDSAY

Brands we’ve Supported

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Waffle House logo with red cursive text spelling 'Waffle'.
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  • “Working with Lindsay has been a game changer for us… She brought clarity, structure, and a calm voice through it all. She’s incredibly organized and focused on practical processes that actually make the path forward clearer. More than that, she genuinely cares... I honestly can’t recommend her enough.”   

    Milton Tonial
    Not Bad Snacks
    Co-Founder

  • "If you are a CPG founder looking for insights and support to build the right sales strategy, working with Lindsay is a no-brainer… She brought tremendous value to our business… Every piece of advice helped us avoid costly mistakes and likely saved months of learning… What stood out most is how invested she is in the success of the brands she supports… I highly recommend Lindsay — one of the best investments you can make for your business."

    Arielle Nishimirwe
    ejó
    Founder

  • "At SmartSweets, Lindsay played a pivotal role in elevating merchandising processes, streamlining in-store execution, and fostering meaningful, lasting store-level relationships. She built a strong reputation for merchandising excellence and gained deep knowledge of what’s possible at the store level. Whether it’s merchandising, project management, retail support, or beyond, Lindsay brings a rare mix of strategic oversight and hands-on expertise that makes her an invaluable partner."

    Koreann Webster
    RoadMap CPG
    Co-Founder
    Former Director of Sales at SmartSweets